Peder Elias World Tour
Created an identity system for singer-songwriter, Peder Elias’s world tour scenario. This world tour includes both digital and real-life promotions and navigations. Each of my systems has different applications of my identity system which demonstrate its ‘infinite realm of potential being.’
My Role
Brand Design
Visual Identity
Iconography
With
Self-Project
Timeline
2023 Winter
01
Merchandise💡
Products that fans can purchase at the location to remember and memorialize the day
01
Main Logo Kinetic 🎬
Maximum scale kinetic version which geometric shape letters, E, A, R, D, I stretches and shrinks that will appear in different applications and scenarios
02
Secondary Logo Kinetic 🎬
Maximum scale kinetic version with smile and sad face being bouncy and interactive while E, D is still stretched at the same time
03
Social Media Promo 🎬
Delivers seamless multitasking and immersive entertainment experiences.
04
Visual Identity
05
Reflection📍
Over a period of two months, I meticulously listened to the complete discography of this artist. During this process, I engaged myself in analyzing the tone, mood, and matching vibes of each album. This endeavor helped me gain a deeper understanding of the connections between music, lyrics, and audiences, which I found intriguing. I enjoyed gaining insight into the underlying meaning of the artist's creations. This experience was quite fulfilling, and I would be interested in undertaking similar exercises in the future.