Peder Elias World Tour
Created an identity system for singer-songwriter, Peder Elias’s world tour scenario. This world tour includes both digital and real-life promotions and navigations. Each of my systems has different applications of my identity system which demonstrate its ‘infinite realm of potential being.
My Role
Brand Design
Visual Identity
Iconography
With
Self-Lead
Timeline
2023 Winter
Main Logo Kinetic 🎬
Primary kinetic logo where the geometric letterforms (E, A, R, D, I) stretch and contract, adapting to different tour moments and applications.
Secondary Logo Kinetic 🎬
Secondary kinetic logo that pairs bouncing smile/sad icons with stretched E and D letterforms to reflect the emotional range of his music.
Social Media Promo Visual Identity 🎬
Social media visuals that translate the tour identity into scroll-stopping posts, stories, and banners.
Merchandise💡
Tour merchandise that lets fans take a piece of the night home—from wearable items to collectible keepsakes.
Visual Identity 💭
A modular visual language that can scale across posters, tickets, wristbands, and digital screens
Reflection 📍
Over a period of two months, I meticulously listened to the complete discography of this artist. During this process, I engaged myself in analyzing the tone, mood, and matching vibes of each album. This endeavor helped me gain a deeper understanding of the connections between music, lyrics, and audiences, which I found intriguing. I enjoyed gaining insight into the underlying meaning of the artist's creations. This experience was quite fulfilling, and I would be interested in undertaking similar exercises in the future.