Peder Elias World Tour
Created an identity system for singer-songwriter, Peder Elias’s world tour scenario. This world tour includes both digital and real-life promotions and navigations. Each of my systems has different applications of my identity system which demonstrate its ‘infinite realm of potential being.
My Role
Brand Design
Visual Identity
Iconography
With
Self-Lead
Timeline
2023 Winter
Main Logo Kinetic 🎬
Maximum scale kinetic version which geometric shape letters, E, A, R, D, I stretches and shrinks that will appear in different applications and scenarios
Secondary Logo Kinetic 🎬
Maximum scale kinetic version with smile and sad face being bouncy and interactive while E, D is still stretched at the same time
Social Media Promo Visual Identity 🎬
Delivers seamless multitasking and immersive entertainment experiences.
Merchandise💡
Products that fans can purchase at the location to remember and memorialize the day
Visual Identity 💭
Reflection 📍
Over a period of two months, I meticulously listened to the complete discography of this artist. During this process, I engaged myself in analyzing the tone, mood, and matching vibes of each album. This endeavor helped me gain a deeper understanding of the connections between music, lyrics, and audiences, which I found intriguing. I enjoyed gaining insight into the underlying meaning of the artist's creations. This experience was quite fulfilling, and I would be interested in undertaking similar exercises in the future.