Peder Elias World Tour
Designing a cohesive tour identity that elevates Peder Elias’s presence across digital and physical touchpoint.
Visual Design
Branding
Art Direction
Kinetic Logo Motion
Media Visuals
3 Months
Main Logo Kinetic 🎬
Primary kinetic logo where the geometric letterforms (E, A, R, D, I) stretch and contract, adapting to different tour moments and applications.
Secondary Logo Kinetic 🎬
Secondary kinetic logo that pairs bouncing smile/sad icons with stretched E and D letterforms to reflect the emotional range of his music.
Social Media Promo Visual Identity 🎬
Social media visuals that translate the tour identity into scroll-stopping posts, stories, and banners.
Merchandise💡
Tour merchandise that lets fans take a piece of the night home—from wearable items to collectible keepsakes.
Visual Identity 💭
A modular visual language that can scale across posters, tickets, wristbands, and digital screens
Reflection 📍
Over a period of two months, I meticulously listened to the complete discography of this artist. During this process, I engaged myself in analyzing the tone, mood, and matching vibes of each album. This endeavor helped me gain a deeper understanding of the connections between music, lyrics, and audiences, which I found intriguing. I enjoyed gaining insight into the underlying meaning of the artist's creations. This experience was quite fulfilling, and I would be interested in undertaking similar exercises in the future.