Peder Elias World Tour

Created an identity system for singer-songwriter, Peder Elias’s world tour scenario. This world tour includes both digital and real-life promotions and navigations. Each of my systems has different applications of my identity system which demonstrate its ‘infinite realm of potential being.’

My Role
Brand Design
Visual Identity

Iconography

With
Self-Project

Timeline
2023 Winter

01

Merchandise💡

Products that fans can purchase at the location to remember and memorialize the day

02

Main Logo Kinetic 🎬

Maximum scale kinetic version which geometric shape letters, E, A, R, D, I stretches and shrinks that will appear in different applications and scenarios

03

Secondary Logo Kinetic 🎬

Maximum scale kinetic version with smile and sad face being bouncy and interactive while E, D is still stretched at the same time

04

Social Media Promo 🎬

Delivers seamless multitasking and immersive entertainment experiences.

05

Visual Identity

06

Reflection📍

Over a period of two months, I meticulously listened to the complete discography of this artist. During this process, I engaged myself in analyzing the tone, mood, and matching vibes of each album. This endeavor helped me gain a deeper understanding of the connections between music, lyrics, and audiences, which I found intriguing. I enjoyed gaining insight into the underlying meaning of the artist's creations. This experience was quite fulfilling, and I would be interested in undertaking similar exercises in the future.