Skillshare

Skillshare is a Web-based platform where can access to learning and empower individuals to unlock their creativity and pursue their passions. While they seeks to inspire lifelong learning and foster a vibrant community of learners, creators, and instructors, I wanted to make it more learning-engaging, flexible, and inclusive, enabling individuals to thrive even more in an ever-changing world. 

My Role
User Research
Rebranding
Web UI Screens

With
Self-Lead

Timeline
2024 Spring

The Problem

Lack of personalization and clear progress tracking could hinder users' motivation to learn and grow.

45% of e-learning platform users experienced frustration with inconsistent course quality

E-learning sector, typically face a 40-60% churn rate within the first 6 months

Design Opportunity 💡

How could I make it more learning engaging, flexible, and inclusive, enabling individuals to thrive in an ever-changing world?

Welcoming

Learners have the option to embark on a personal creative learning journey or join a collaborative learning experiences with friends in discounted prices.

Engaging yet Directive Home

Actively guides users through personalized interests with “Top Learners of the Month,” simplified course thumbnails, and interest filtering.

Clear Course Agenda

Users can review a pre-sorted course agenda with expected result pieces. and project reviews by other users. Additionally, they can explore potential future courses they could take next.

Adjustable Personalities

Allow individuals to adjust AI's unique roles, character traits, and beyond, barring religious beliefs, age range, professional roles, and inherent traits.

Advanced Listener Feedbacks

Cutting-edge image and voice recognition technology to enhance the communication feature with users.

Original Skillshare…

  • Users may not have a clear sense of progress or accomplishment

  • May not fully capitalize on building a strong community around courses

Possible Improvements…

With-peer features for an engagement and consistency.

Change to relatable course thumbnails since it is not about an instructor but the class itself.

A user-friendly navigation system and a powerful, intuitive search user interface

Understanding Targets 🔎

Macro scale ranging in age from their 10s to 50s:

"If you had the chance to learn a new skill, what skill would you learn?"

Generative research on A/B testing

related to interactive elements:
Navigating system, With-friend, Attendance

Four Key Insights from 24 Responses:

  • Tend to have more than one skill they want to learn

  • A demand for learning in both broad categories (like "dancing" or "baking") and very specific niches (like "how to start studying to be a pilot").

  • Many skills, such as acting/presenting effectively, benefit from interaction with others.

  • Some users are interested in both personal hobbies and professional development.

Four Key Insights from 5 users:

  • Looks for status + communicating feature while taking courses with friends

  • Want to be able to set private/public for course taking progress

  • Expects to see clear difference + merit of completing courses step by step consistently


Rebranding ✍️

Unbox Infinite Potential Skills:

Get inspired for lifelong learning and foster a vibrant community of creativities

Core Values ⚡️

Effective — allow users to choose between unlimited courses Subscription and Specific course Selection options

Innovative — inspire users and cultivate their creativities of their own values + being emotional is perfectly normal


Supportive — Build strong connections within the community, fostering relationships among learners and creators

Motivation

Pre-made soulful characters with diverse personalities & roles

Stronger User and Listener Connection

Specific customizable traits like religion, race, relationship, etc.

Enhanced Accessibility and Improved Interaction Capabilities

Video & audio recognition with instant summarized key Points

Visual Identity 💭

Reflection 📍

This project has been a significant and rewarding experience for me. I took on the challenge of working on an end-to-end project independently and I am proud of the results. It was enjoyable to explore what worked and what didn't, even when it meant making difficult decisions between various design options and sacrificing a well-crafted design for the sake of consistency. My web designs prioritize the user's perspective, but I now realize the value of incorporating the creator's perspective as well. Although I have completed this project, I will be continuing its development in pursuit of perfection. Throughout this journey, I learned my skills in creating interactive websites, which was challenging yet rewarding. This project taught me the importance of time management in tackling such significant undertakings and how even the smallest details can enhance user engagement.