The Problem
Lack of personalization and clear progress tracking could hinder users' motivation to learn and grow.
45% of e-learning platform users experienced frustration with inconsistent course quality
E-learning sector, typically face a 40-60% churn rate within the first 6 months
Design Opportunity 💡
How could I make it more learning engaging, flexible, and inclusive, enabling individuals to thrive in an ever-changing world?
Welcoming
Learners have the option to embark on a personal creative learning journey or join a collaborative learning experiences with friends in discounted prices.
Engaging yet Directive Home
Actively guides users through personalized interests with “Top Learners of the Month,” simplified course thumbnails, and interest filtering.
Clear Course Agenda
Users can review a pre-sorted course agenda with expected result pieces. and project reviews by other users. Additionally, they can explore potential future courses they could take next.
With-Friend-Course Session
Allow participants to enroll in lessons collectively, reintroducing a sense of community to Skillshare through shared video experiences and observing the progress of friends within a course.
Learner & Creator
Learners have their own profile page where they can unlock exclusive access & Creators can create their own creative community to share experiences and skills.
Original Skillshare…
Users may not have a clear sense of progress or accomplishment
May not fully capitalize on building a strong community around courses
Possible Improvements…
With-peer features for an engagement and consistency.
Change to relatable course thumbnails since it is not about an instructor but the class itself.
A user-friendly navigation system and a powerful, intuitive search user interface
Understanding Targets 🔎
Macro scale ranging in age from their 10s to 50s:
"If you had the chance to learn a new skill, what skill would you learn?"
Generative research on A/B testing
related to interactive elements:
Navigating system, With-friend, Attendance
Four Key Insights from 24 Responses:
Tend to have more than one skill they want to learn
A demand for learning in both broad categories (like "dancing" or "baking") and very specific niches (like "how to start studying to be a pilot").
Many skills, such as acting/presenting effectively, benefit from interaction with others.
Some users are interested in both personal hobbies and professional development.
Three Key Insights from 5 Stakeholders:
Looks for status + communicating feature while taking courses with friends
Want to be able to set private/public for course taking progress
Expects to see clear difference + merit of completing courses step by step consistently
Rebranding ✍️
Unbox Infinite Potential Skills:
Get inspired for lifelong learning and foster a vibrant community of creativities
Core Values ⚡️
Effective — allow users to choose between unlimited courses Subscription and Specific course Selection options
Innovative — inspire users and cultivate their creativities of their own values + being emotional is perfectly normal
Supportive — Build strong connections within the community, fostering relationships among learners and creators
Core Features 💪
Motivation
Skill of the week (XP)
Showcasing real-life project outcomes
Exclusive Attendance Streaks
Interaction
With-friend Online Sessions
Learner and Creator connect
Share and Review Skillshare user's projects
Variation
Intuitive Search functions: skill level filters, thematic tagging
Relatable class thumbnails
One class & Subscription
Promotional Materials 📷
Brand Identity 💭
Reflection 📍
This project has been a significant and rewarding experience for me. I took on the challenge of working on an end-to-end project independently and I am proud of the results. It was enjoyable to explore what worked and what didn't, even when it meant making difficult decisions between various design options and sacrificing a well-crafted design for the sake of consistency. My web designs prioritize the user's perspective, but I now realize the value of incorporating the creator's perspective as well. Although I have completed this project, I will be continuing its development in pursuit of perfection. Throughout this journey, I learned my skills in creating interactive websites, which was challenging yet rewarding. This project taught me the importance of time management in tackling such significant undertakings and how even the smallest details can enhance user engagement.