Share
Share is a location-based rental marketplace that allows customers to rent out or rent outdoor and recreational items. Responsible for picking up and delivering items to the door safely, taking away the time and hassle of finding and meeting up with people. Now, not having something is no longer a problem.
My Role
User Research
Visual Identity
Web UI Screens
With
Jai Sawkar
Sascha Demetris
Xiansheng Zhu
Timeline
2021 Spring
(4-months)
The Problem
25% of 2-car garages cannot be used for parking
10% of Americans rent extra storage
46% of Americans cite this clutter as a major cause of stress
The Solution ⚡️
A location-based rental online marketplace for safe and secure rental of an occasional-use items within a community.
Discover and Trending
Discover trending product you're interested in and rent it right away
Rent & Pickup
Preferred delivery method options
+ Keyword hashtags/Related Information on selected product
User Conversation
Chatting available to negotiate prices or ask detailed product questions
Accessible Selections
Filter out your priorities/necessity and choose to either rent or purchase a desired item in a specific way
Design Opportunity 💡
How can we make a safe and exciting tool for the process of renting and lending items that promote community interaction through sharing?
Undstanding User Needs…
35 Initial online surveys to gain a broader sense of numerical perspectives on item lending + borrowing
Keyword Insights:
Convenience
Pocket Money
Efficiency
Hobbies
Understanding Targets 🔎
9 Micro-scale user framing scenario interviews on various age groups, ranging from their 10s to 50s, on ways of dealing with the issue of renting and lending experience
Key thought Insights:
People like lending equipment to share their interests and help new hobbyists
When renting, convenience matters more than price, as long as the price is reasonable
Customers are very “fluid” with prices, as long as both parties find it reasonable
Persona based off value flow between four stakeholders:
Share, drivers, lenders, and renters. + Defined a minimum viable product service solution
Fun Fact…
People are willing to rent out and rent usually for one-time event materials.
User Behavioral Summary…
Looking for a possible way to make an extra pocket money.
Same-day delivery is recommended for efficiency.
Good insurance and compensation systems needed for smooth accessibility.
Solution ⚡️
A location-based rental online marketplace, Share, for safe and secure rental of occasional-use items within a community.
Core Values ✍️
Present — unique options catered to interests, location, and accessibility needs
Provide — legitimate and safe lenders, renters, and delivery
Promote — various information and stories about neighborhood and hobbies
Core Features 💪
Renter-Lender Benefits
Share occasional-use items and clean up cumbersome outdoor items all together
Community Relationship
Chance to be a part of various information and stories about our neighborhood and hobbies
Fast Delivery with local Drivers
In-app delivery and partial selecting options in case of fast and delicate delivery is needed
Visual Identity 💭
Reflection 📍
The limited amount of time available for me to create this prototype pushed myself to delegate tasks in a timely manner. This project also gave me a look behind the scenes of how business models are produced and made with a start-up idea.
If given more time I would have liked to have further developed on our prototype’s user experience as we were never given the opportunity to conduct user testing. Overall it was a very rewarding experience, and I appreciated the chance to try at being a creative director for this web and product concept designing.