Bubble

All-in-one personalized digital space for markets with busy professionals, families, or an individual who need easy access to laundry and dry cleaning services. Not only provides quick and easy tips of housing but also provides seamless laundry delivery service to your door.

My Role
User Research
Visual Identity
Mobile UI Screens

With
Self-Lead

Timeline
2022 Winter

(3-months)

The Problem

Laundry feels like a never-ending battle + There’s always more to be done

57% of people believe that a closet organized makes it easier and quicker to find what they need.

A lack of free time to clean, ineffective organization and storage systems, inadequate space, and poor ingrained organization habits are contributing factors.

The Solution ⚡️

All-in-one personalized digital space for markets with busy professionals, families, or an individual who need effortless access to laundry and dry-cleaning services

Welcome to Bubble

— Splash & Log in/Sign up

Accessible experience to sign up with personalized selections even as a guest user

— Personalized Selections

Users have the flexibility to prioritize their application using purpose and frames, and design their

homepage layout based on this data

— Home Page

Users can maintain their laundry routine using our reminder system, organize their daily tasks with our real-time weather forecasts, and receive useful outfit recommendations from our 'outfit of the day' feature.

— Store Page

Users can juxtapose items from diverse manufacturers conveniently. Effortlessly locate their desired product and get it shipped doorstep, irrespective of the time or location.

Design Opportunity 💡

How can I simplify this to a seamless, effortless routine, enabling individuals to allocate more time for productive pursuits while promoting a healthier lifestyle?

Understanding Current Market…

Information and insights on laundry service by utilizing already existing data sources

Laundryheap

Local partner facilities collaboration

  • Overall price range is high - Weak customer services

Rinse

Rinse Valet pick-up/delivery system

  • Expensive Service Fees

  • Extreme cost difference between premium & normal plan

Washclub

Washclub Delivery/Pickups

  • Selections are unorganized/ hard to locate wishing options

  • Lack of direct access to customer reviews

Tide Cleaners

Local partner facilities collaboration

  • No way to contact the team except over sporadic texts in the app

  • Lack of direct access to customer reviews/realistic feedbacks

Key thought Insights:

  • Customer values their clothes - Quick Customer Services

  • Aware of what clothes are out - Visualization of clothes

  • Expensive service yet weekly activity - Detailed + Smart Lifestyle Tips

Understanding Targets 🔎

Persona based off our wide range of an audience between 20s~30s with their ultimate goals

Key thought Insights:

  • How can they balance their priorities?

  • What can motivative people to do these endless household works?

  • What can be useful + efficient for keeping clothes on track?

User Behavioral Summary…

  • Looking for a possible way to save extra time.

  • Prefers following-day shipping for productivity.

  • Reasonable pricing and transparent rating systems

    needed for effortless use.

Solution ⚡️

All-in-one Personalized Digital Space for markets with busy professionals, families, or an individual who need easy access to laundry and dry-cleaning services

Core Values ✍️

Balance — takes away users' houseworks from "Work-life balance"

Motivate — easier tips/access to unfamiliar houseworks


Efficient — smooth back and forth pick-ups and drop-offs

Ultimate Goals ⛰️

Good accessibility to clothing care Tips-Laundry, storage, repair (no need to search internet every time)

Help embrace a newfound lifestyle and find fullfillment in living alone

Keeps on track with regular house cleaning habits by having particular check-lists reminders

Save time and money by organizing existing clothes which would eventually lead to less consumption

Core Features 💪

Renter-Lender Benefits

Share occasional-use items and clean up cumbersome outdoor items all together

Community Relationship

Chance to be a part of various information and stories about our neighborhood and hobbies

Fast Delivery with local Drivers

In-app delivery and partial selecting options in case of fast and delicate delivery is needed

Visual Identity 💭

Reflection 📍

This undertaking proved difficult for me to envision from start to finish. Deciphering every intricate stage for why consumers might choose to invest in specific activities, tweaking user interface elements/icons for particular categories, and delving into community viewpoints required much thought. Regardless, I am overall pleased with the result and am curious about how it could become a reality if possible.