01
Problem Statement
![](https://framerusercontent.com/images/2fpTDoHVGjE8Y3okQB7wV8j0b4.png)
Laundry feels like a never-ending battle + There’s always more to be done
57% of people believe that a closet organized makes it easier and quicker to find what they need. A lack of free time to clean, ineffective organization and storage systems, inadequate space, and poor ingrained organization habits are contributing factors.
02
Design Opportunity💡
How can I simplify this to a seamless, effortless routine, enabling individuals to allocate more time for productive pursuits while promoting a healthier lifestyle?
03
Solution✍️
All-in-one Personalized Digital Space for markets with busy professionals, families, or an individual who need easy access to laundry and dry-cleaning services
04
Desk Research🔎
![](https://framerusercontent.com/images/IpDpimDt5M0dq0Z9sqiBqxL6kss.png)
Laundryheap
Local partner facilities collaboration
Overall price range is high - Weak customer services
![](https://framerusercontent.com/images/oZtrjPLcCVhfWyNfVgaKFdbIDQ.png)
Rinse
Rinse Valet pick-up/delivery system
Expensive Service Fees
Big premium & normal plan cost difference
![](https://framerusercontent.com/images/pfuZlA5iO8pvKPpp0sEJwnr0KI.png)
Washclub
Washclub Delivery/Pickups
Selections are unorganized/ hard to locate wishing options
No direct access to customer reviews
![](https://framerusercontent.com/images/UtB55DVtLsYRxSwFMuOVYAHt0qM.png)
Tide Cleaners
Local partner facilities collaboration
No way to contact the team except over sporadic texts in the app
No direct access to customer reviews
Key thought Insights:
Customer values their clothes - Quick Customer Services
Aware of what clothes are out - Visualization of clothes
Expensive service yet weekly activity - Detailed + Smart Lifestyle Tips
05
Ultimate Goals
![](https://framerusercontent.com/images/n1tdekHDakJMn4dIf56VF9lhXfo.png)
Good accessibility to clothing care Tips-Laundry, storage, repair (no need to search internet every time)
![](https://framerusercontent.com/images/vJaoVRasGWKDMCC1H5GlnYNNWg.png)
Help embrace a newfound lifestyle and find fullfillment in living alone
![](https://framerusercontent.com/images/bdlJAJTTNBpea2P4HLf1RV3ZJxY.png)
Keeps on track with regular house cleaning habits by having particular check-lists reminders
![](https://framerusercontent.com/images/yR1E77hO0ehqA7YxYAgBJZ1698.png)
Save time and money by organizing existing clothes which would eventually lead to less consumption
06
Understanding Targets
Persona based off our wide range of an audience between 20s~30s with their ultimate goals
![](https://framerusercontent.com/images/TAjHCzQgmnZlW4V55EmSqQx7pX4.png?scale-down-to=4096)
![](https://framerusercontent.com/images/73XZxEtMrCFzk4zH8uBVxo7gm4.png?scale-down-to=4096)
![](https://framerusercontent.com/images/frKsBuXpZ3psEvzsAhgxoYMjmyg.png?scale-down-to=4096)
Key thought Insights:
How can they balance their priorities?
What can motivative people to do these endless household works?
What can be useful + efficient for keeping clothes on track?
07
Journey Maps
Comparison between before and after going out + Scoping out Pain-points
![](https://framerusercontent.com/images/bTl4cQcsYs3WY9pHwZe0e0LRCI.png)
07
Core Values
![](https://framerusercontent.com/images/4cS9bScxNP2uXbY6dJ8DxwGizRs.png)
![](https://framerusercontent.com/images/sLST9w8uzZhedc1et8lNbQem278.png)
![](https://framerusercontent.com/images/OwA5cnVnnVS2yPARLmpKmLJJTYQ.png)
08
Visual Identity
![](https://framerusercontent.com/images/P12mfxsm5sU95VmicOjVB3VA.png)
09
Main App Features
01 — Splash & Log in/Sign up
Accessible experience to sign up with personalized selections even as a guest user
![](https://framerusercontent.com/images/jf6uFZwQwBihnQl5y1EhwZzkLo.png)
![](https://framerusercontent.com/images/f3ePBAUsbdHTNK8DgoXoVqqN7Q.png)
![](https://framerusercontent.com/images/eKr4i6cCmniykWCn2YA7y7hjuI.png)
![](https://framerusercontent.com/images/7Fc5zBV11zzz48X5QYryn4Z4aA.png)
![](https://framerusercontent.com/images/Ad7zmK3Ooyvxs7rWpVQTEhmjcA.png)
![](https://framerusercontent.com/images/hsc97bD1c3bhCEza1sLYrCWZFA.png)
![](https://framerusercontent.com/images/prKKtIuxnyfNm6zZwKHbyBwft4.png)
![](https://framerusercontent.com/images/uPtnHTgnfsCPCUe97NUAftBXnnY.png)
— Personalized Selections
Users have the flexibility to prioritize their application using purpose and frames, and design their
homepage layout based on this data
![](https://framerusercontent.com/images/P3Bsy6lIRuDN8mbORYlv4GbVk.png)
02 — Home Page
Users can maintain their laundry routine using our reminder system, organize their daily tasks with our real-time weather forecasts, and receive useful outfit recommendations from our 'outfit of the day' feature.
![](https://framerusercontent.com/images/QuM4hSjccVbmWJkzuS3F2QCluUw.png)
![](https://framerusercontent.com/images/A4HhqiOIBWnkEAi8Uhnn5shYHfI.png)
![](https://framerusercontent.com/images/RU31JyDHEqb8SfWfiPiLWOqmE.png)
03 — Store Page
Users can juxtapose items from diverse manufacturers conveniently. Effortlessly locate their desired product and get it shipped doorstep, irrespective of the time or location.
![](https://framerusercontent.com/images/3IRRlSWT0E9l87pP86So5U5L00.jpg?scale-down-to=512)
![](https://framerusercontent.com/images/Z0BQ47T3h5w5Gtbh8qaTuj9SU.png)
![](https://framerusercontent.com/images/k5x8jacaFuPYUmjyJOoGPsyRI7M.png)
![](https://framerusercontent.com/images/zcm9xPP4cbZdlhVsnrBM5udos3M.png)
![](https://framerusercontent.com/images/odAofgZhOgDXN88h0PkqIEuBzg.png?scale-down-to=4096)
09
Reflection📍
This undertaking proved difficult for me to envision from start to finish. Deciphering every intricate stage for why consumers might choose to invest in specific activities, tweaking user interface elements/icons for particular categories, and delving into community viewpoints required much thought. Regardless, I am overall pleased with the result and am curious about how it could become a reality if possible.