01
Problem Statement
Laundry feels like a never-ending battle + There’s always more to be done
57% of people believe that a closet organized makes it easier and quicker to find what they need. A lack of free time to clean, ineffective organization and storage systems, inadequate space, and poor ingrained organization habits are contributing factors.
02
Design Opportunity💡
How can I simplify this to a seamless, effortless routine, enabling individuals to allocate more time for productive pursuits while promoting a healthier lifestyle?
03
Solution✍️
All-in-one Personalized Digital Space for markets with busy professionals, families, or an individual who need easy access to laundry and dry-cleaning services
04
Desk Research🔎
Laundryheap
Local partner facilities collaboration
Overall price range is high - Weak customer services
Rinse
Rinse Valet pick-up/delivery system
Expensive Service Fees
Big premium & normal plan cost difference
Washclub
Washclub Delivery/Pickups
Selections are unorganized/ hard to locate wishing options
No direct access to customer reviews
Tide Cleaners
Local partner facilities collaboration
No way to contact the team except over sporadic texts in the app
No direct access to customer reviews
Key thought Insights:
Customer values their clothes - Quick Customer Services
Aware of what clothes are out - Visualization of clothes
Expensive service yet weekly activity - Detailed + Smart Lifestyle Tips
05
Ultimate Goals
Good accessibility to clothing care Tips-Laundry, storage, repair (no need to search internet every time)
Help embrace a newfound lifestyle and find fullfillment in living alone
Keeps on track with regular house cleaning habits by having particular check-lists reminders
Save time and money by organizing existing clothes which would eventually lead to less consumption
06
Understanding Targets
Persona based off our wide range of an audience between 20s~30s with their ultimate goals
Key thought Insights:
How can they balance their priorities?
What can motivative people to do these endless household works?
What can be useful + efficient for keeping clothes on track?
07
Journey Maps
Comparison between before and after going out + Scoping out Pain-points
07
Core Values
08
Visual Identity
09
Main App Features
01 — Splash & Log in/Sign up
Accessible experience to sign up with personalized selections even as a guest user
— Personalized Selections
Users have the flexibility to prioritize their application using purpose and frames, and design their
homepage layout based on this data
02 — Home Page
Users can maintain their laundry routine using our reminder system, organize their daily tasks with our real-time weather forecasts, and receive useful outfit recommendations from our 'outfit of the day' feature.
03 — Store Page
Users can juxtapose items from diverse manufacturers conveniently. Effortlessly locate their desired product and get it shipped doorstep, irrespective of the time or location.
09
Reflection📍
This undertaking proved difficult for me to envision from start to finish. Deciphering every intricate stage for why consumers might choose to invest in specific activities, tweaking user interface elements/icons for particular categories, and delving into community viewpoints required much thought. Regardless, I am overall pleased with the result and am curious about how it could become a reality if possible.