The Problem
Laundry feels like a never-ending battle + There’s always more to be done
57% of people believe that a closet organized makes it easier and quicker to find what they need.
A lack of free time to clean, ineffective organization and storage systems, inadequate space, and poor ingrained organization habits are contributing factors.
The Solution ⚡️
All-in-one personalized digital space for markets with busy professionals, families, or an individual who need effortless access to laundry and dry-cleaning services
Welcome to Bubble
— Splash & Log in/Sign up
Accessible experience to sign up with personalized selections even as a guest user
Design Opportunity 💡
How can I simplify this to a seamless, effortless routine, enabling individuals to allocate more time for productive pursuits while promoting a healthier lifestyle?
Understanding Current Market…
Information and insights on laundry service by utilizing already existing data sources
Laundryheap
Local partner facilities collaboration
Overall price range is high - Weak customer services
Rinse
Rinse Valet pick-up/delivery system
Expensive Service Fees
Extreme cost difference between premium & normal plan
Washclub
Washclub Delivery/Pickups
Selections are unorganized/ hard to locate wishing options
Lack of direct access to customer reviews
Tide Cleaners
Local partner facilities collaboration
No way to contact the team except over sporadic texts in the app
Lack of direct access to customer reviews/realistic feedbacks
Key thought Insights:
Customer values their clothes - Quick Customer Services
Aware of what clothes are out - Visualization of clothes
Expensive service yet weekly activity - Detailed + Smart Lifestyle Tips
Understanding Targets 🔎
Persona based off our wide range of an audience between 20s~30s with their ultimate goals
Key thought Insights:
How can they balance their priorities?
What can motivative people to do these endless household works?
What can be useful + efficient for keeping clothes on track?
User Behavioral Summary…
Looking for a possible way to save extra time.
Prefers following-day shipping for productivity.
Reasonable pricing and transparent rating systems
needed for effortless use.
Solution ⚡️
All-in-one Personalized Digital Space for markets with busy professionals, families, or an individual who need easy access to laundry and dry-cleaning services
Core Values ✍️
Balance — takes away users' houseworks from "Work-life balance"
Motivate — easier tips/access to unfamiliar houseworks
Efficient — smooth back and forth pick-ups and drop-offs
Ultimate Goals ⛰️
Good accessibility to clothing care Tips-Laundry, storage, repair (no need to search internet every time)
Help embrace a newfound lifestyle and find fullfillment in living alone
Keeps on track with regular house cleaning habits by having particular check-lists reminders
Save time and money by organizing existing clothes which would eventually lead to less consumption
Core Features 💪
Renter-Lender Benefits
Share occasional-use items and clean up cumbersome outdoor items all together
Community Relationship
Chance to be a part of various information and stories about our neighborhood and hobbies
Fast Delivery with local Drivers
In-app delivery and partial selecting options in case of fast and delicate delivery is needed
Visual Identity 💭
Reflection 📍
This project was a fresh, difficult startup concept that combined customization with knowledge of why and how users would use the app in various situations. In particular, I was able to hone my talents by working on UI components, iconography, community perspective, and useful mobile data visualization.