Responsible for developing high-quality visual assets that enhance brand identity across print, digital, and social media platforms. Engaging in collaboration with the IT team to design a new Point of Sale (POS) User Interface (UI), and devising marketing materials such as flyers, brochures, posters, and in-store signage, while also generating cohesive digital content to increase traffic to the company’s website, email campaigns, and social media channels. Collaborating closely with cross-functional teams—including sales, operations, data, and IT— to ensure brand consistency and effective visual communication.