BEAUTY 4U
Designing cohesive retail and digital visuals that elevate Beauty 4U’s brand experience.
Visual Systems
UI Design
Brand Identity Design
Website Management
Digital Marketing
2025 - Current
One-Stop Beauty Store
My Role
Sole Designer & Marketer shaping cohesive beauty retail and online brand experiences across 13+ locations.
Branding
Brand Consistency / Design Systems / Asset Libraries / Typography & Layout
Retail & Print
Store Signage / Packaging Mockups / Gift Cards / Reward Stamp Program / Vendor-Ready Files
Digital Design
Website Management / Landing Pages / Email Graphics / Social Media Assets
Marketing
Seasonal Promotions / Loyalty Program Assets / B2C & B2B Creative
UI Design
Responsive Layouts / Component Styling / Interaction Mockups / Visual System Refinement
UI / Digital Design
Web Design, Web Management, Marketing
Web Design / Management
Contributed to the site’s redesign and now managing independently, leading all layout updates, content refreshes, and ongoing digital brand maintenance.
Old Landing Page
Old Landing Page 2
Web Design / Marketing
Hidden Easter Egg promo page linking in-store/online offers with an exclusive experience.
Social Media Campaigns
Design, schedule, and publish social posts across platforms, helping boost social media reach 10× and increase engagement by 550% through data-driven iteration.
Email Marketing Design
Design and send promotional email campaigns end to end, improving email engagement and contributing to a 33% increase in website sessions and 28% growth in unique visitors.
Branding / Print Design
Loyalty Program, Vendor-Ready Files, Design System, Typography
Print / Loyalty & Rewards Collateral
Designed:
Hair & Wig rewards cards
Holiday Scratch-off
Beautician gift cards
Produced vendor-ready print assets currently used
across stores.
In-Store Print Campaigns
Designed standing banners and in-store posters that capture attention at key touchpoints, driving customer engagement with promotions and supporting in-store sales.
